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McDonald’s Logo Goes Green

November 24, 2009



image credit: flickr user iirraa

McDonald’s is going green — or rather, their logo is in Europe. By the end of this year, around 100 German McDonalds restaurants will switch their trademark red background to a deep hunter green in hopes of promoting a greener image. Some have already made the switch in Great Britain and France.

So what’s actually behind this change? In an article by the Associated Press, Hoger Beek (vice chairman of McDonald’s in Germany) is quoted as saying,

“With this new appearance we want to clarify our responsibility for the preservation of natural resources. In the future we will put an even larger focus on that.”

Again, it seems that the trend of going green is potentially reeking more havoc than doing good. McDonalds can change their colors all they want, but until they are environmentally active, the sign is all greenwashing. Not to mention a company that pretty much sustains our nation’s ever-growing beef industry will never be an environmentally-friendly venture, just due to its nature.

Instead of spending the money on green marketing and promoting a false sense of being eco-friendly, why not put the money into tangible change?

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