Making The World A Better Place By Making It More Fun
With the idea that the best way to change people’s behavior is by making something more fun, Volkswagen has begun an initiative called, simply, The Fun Theory. Watch this video on ‘the world’s deepest bin’ as proof that it works:
How to get people to choose to take the stairs instead of the escalator? Make the stairs more fun.
Learn more at: http://www.thefuntheory.com/