Brita ad campaign: considering the plastic bottle

I have to share one of my favorite commercials that I’ve seen on TV in a long time. It’s simple, to the point and . . . well, just watch:

In 2006 alone, Americans sent 38 billion water bottles to landfills. If you consider the fact that buying Coke’s Dasani or Pepsi’s Aquafina is simply buying purified municipal water in a bottle, this seems astounding. We’re paying through the roof and creating waste that won’t biodegrade for hundreds of years when, for most of us, clean water flows out of the tap at home?

Though this ad campaign’s message seems a bit ironic with an aim to get consumers to purchase Brita filters, plastic pitchers, and other (ultimately) disposable products, they do a great job conveying a bigger point. Buying water in plastic bottles has to stop.

Check out Filter for Good to learn more about reducing plastic bottle waste.